An American Impact Review study found that consumers still have a preference towards “human generated” content when they are aware of the source. What does that mean for your copy if they can smell the use of AI? It means your product is dead in the water.
While studies have shown that AI performs better than most human compositions, because of its ability to use emotional manipulation, as soon as the reader knows it’s AI, distrust sets in. This is why either you hire a human to write your content, or you still hire a human to edit generative copy should you choose to go that route. That’s where I come in. I’m human.
WRITING SAMPLES
PatternFile Press Release
Press release written for a sewing pattern organizing and social network software. Sewing Magazine picked up the lead and featured the owner and the project in an issue.
Feature Article (Spec)
While this spec article was written for a class at the University of Oregon School of Journalism and Communications, it remains in my collection of samples because it’s my favorite story to tell–a story about an amusement park older than Disneyland that has a floating skating rink.
Website Copy
Water Heater Installation Landing Page — Bluefrog Plumbing & Drain of Portland Wrote conversion-focused website copy for a local plumbing company, targeting homeowners searching for water heater installation in the Portland, Oregon metro area. The page was optimized for local SEO, balancing keyword strategy with a clear, trust-building voice.
Product Copy (spec)
Spec copy the JUKI HZL-DX5. This copy is my attempt to tone down the obvious signs of a sales pitch such as phrases like “achieve perfection,” and eliminate the sense of desperate friendship (mostly done through too many exclamations in this copy), while not trying to alienate the novice sewist. I also encouraged potential buyers to go into a shop and test drive the machine. I feel that not pushing the quick sale brings confidence and trust to a big investment like a higher-end sewing machine.
Need Graphics or Social Media Management?
Whether it’s a few graphics for your next campaign or full management of your social media accounts, let us take social communications off your plate.
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- On-brand content, every time
- Human-created content
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